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THE "UNIQUE" BOONDOGGLE OF THE INTERNET

Probably the most commonly accepted measurement of popularity on the internet is the UU/V "Unique User/Visitor" statistic and is used by websites, marketing firms, and investment companies to quantify the breath of their audience, justify the price assigned to advertising units, provide a basis for appraising the value of the internet property "website" or used to forecast future usage

The Unique Boondoogle of the Internet